About Us

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From Cromwell with Love


All our cherry orchards are in stunning Cromwell, Central Otago, the cherry capital of New Zealand.

Starting with the mineral rich soil, Cromwell has a history of producing objects of desire, from gold to delicious fruit.

Pure Otago fruit is grown over 80 hectares of orchards, owned by 11 passionate cherry growers, and packed by Pure Pac.

Together we are committed to delivering the highest quality cherries to our customers around the world. For more information about Pure Pac and our growers visit www.purepac.nz 


Introducing the Pure Pac team


There’s nothing better than working with a delicious, quality product and people who are as passionate about it as you.

As New Zealand cherry experts, we work together to manage the entire process and utilise our range of industry knowledge to make sure you get to enjoy cherries as much as we do.

James Huffadine

 

Kirsty Allison

 

Katarina Slade

 

Nadine Black

James Huffadine
- Packhouse Manager

James, who started as a picker before becoming orchard manager, planted many of our trees himself and literally saw our business grow over the years. 

 

Kirsty Allison
- Corporate Services Manager

Kirsty graduated from the University of Otago with a Bachelor of Commerce majoring in Management and specialising in HR.
 
 

Katarina Slade
- Assistant Manager

Katarina was drawn to Cromwell by her love of mountains and the beautiful scenery, she has been involved in the New Zealand cherry industry for over 3 years.
 
 

Nadine Black
- Pure Otago Web Shop Admin

Before moving to New Zealand, Nadine covered eCommerce marketing in Germany and the UK, selling through some of the biggest online retailers across Europe.